INDUSTRY:
F&B
CLIENT:
Sheel Jain
YEAR:
2025
EXPERIENCE:
Identity Design
about.
What if coconut water could fit in your gym bag?
This brand reimagines tropical hydration in its most travel-friendly form: coconut water powder. No fuss, no plastic, just real electrolytes.
The identity blends freshness with fun, keeping things minimal yet cheeky, like a sip of the beach wherever you are. From logo to label, everything was designed to feel light, clean, and a little bit delicious.
challenge.
How do you take something as familiar as coconut water and reintroduce it in a new form, without losing its natural, nostalgic charm?
The challenge was to create a brand that felt fresh, trustworthy, and wellness-oriented while educating the consumer about a lesser-known product format: powder. Balancing simplicity with distinctiveness and standing out in a market of wellness-focused competitors was key.
result.
Developed a clear, memorable brand identity that communicates freshness, portability, and trust in a competitive wellness space.
Designed packaging with a maximalist illustration approach, making the product feel clean, modern, and shelf-ready.
Created a tone of voice that feels light, accessible, and wellness-driven, appealing to both fitness-focused and casual users.
Strengthened my understanding of product-market fit, especially in communicating unfamiliar formats (like powder) through branding and storytelling.
Produced a versatile design system that works across sachets, boxes, and digital platforms while maintaining visual consistency.
Working on this brand during my internship taught me how to translate a real product brief into something visual, usable, and market-ready. I had the opportunity to collaborate with a live client, present strategy-backed design decisions, and experience the pace of real-world brand building.
Aditi Mahindrakar
Visual Communication Designer