INDUSTRY:
Advertising
STUDENT PROJECT
YEAR:
2023
EXPERIENCE:
Campaign design
about.
This campaign reimagines the iconic mango drink Frooti for a new generation, while staying rooted in its unmistakable nostalgia. The goal was to create an upbeat, high-impact ad experience using bold visuals, playful type, and motion.
From billboards to bottle caps to an animated spot synced with the original jingle, the work celebrates Frooti’s legacy with a fresh, Gen Z twist—loud, juicy, and impossible to ignore.
challenge.
One of the biggest challenges was capturing the essence of a brand that already has such a strong identity. It was important not to mimic Frooti’s existing style, but to reinterpret it in a way that felt familiar and surprising.
Synchronizing visuals to audio while animating also pushed me technically, especially while working with limited assets and tight formats like billboard crops and curved bottle surfaces. The balance between nostalgia and newness was everything.
result.
The campaign captures the energy of Frooti in a vibrant, multi-sensory way, combining motion, packaging detail, and large-scale visuals into a unified brand moment.
This project helped me develop my skills in animation, environmental design, and playful storytelling for FMCG. It also deepened my understanding of how brands live across formats, from tiny caps to towering billboards, all while keeping the same personality.
