INDUSTRY:
MARKETING
CLIENT:
SCENE CRAFT
YEAR:
2024
EXPERIENCE:
SCENES
about.
A collection of 2D illustrations created on Procreate, and Adobe Illutrator. Some were made for fun, some for purpose, but all were rooted in a love for drawing and storytelling. This ongoing series reflects my evolving illustration style, from instinctive sketches to designs built for print and production.
challenge.
The hardest part was staying out of my own head. Some days the lines flowed effortlessly, and other days nothing looked right no matter how many times I redrew it. Some pieces clicked instantly, others felt like a mess of layers, brush experiments, and “maybe I’m actually bad at this” spirals. I struggled with overthinking, over-rendering, and learning to let go. On the technical side, figuring out how to control texture, line weight, and color without losing spontaneity took time. But somewhere in that chaos, the style started to settle and so did I.
result.
The Flexible Area Models collection quickly became a popular tool for creatives across industries. Its realism and customization options enabled users to effortlessly integrate their designs into stunning, on-brand scenes. The mockups have been widely used for client presentations, social media campaigns, and online portfolios. Feedback highlighted how these mockups significantly enhanced design presentation quality and created a cohesive visual narrative for brands and personal projects alike.