INDUSTRY:
FMCG
STUDENT PROJECT
YEAR
2023
EXPERIENCE:
Brand identity design
about.
Snackify is a bold, playful identity concept for a modern snack brand targeting young, fast-moving consumers. The goal was to create a brand system that feels instantly craveable, visually loud, cheeky, and easy to spot in both retail and digital spaces.
The brand focuses on nutritional transparency. From logo to packaging design to tone of voice, everything was designed to reflect spontaneity, flavor, and fun, because snacking should never feel boring.
challenge.
The final identity system is vibrant, eye-catching, and built for scrolls and shelves. It captures the fun, spontaneous nature of snacking through bold type, juicy colors, and cheeky tone of voice. This project helped me sharpen my skills in packaging hierarchy, visual storytelling, and designing for fast-paced, youth-oriented consumer spaces.
result.
The Violet Orbit design gained popularity among artists and designers due to its versatility and visual appeal. The purple bubbles were incorporated into various art pieces, including album covers, exhibition posters, and abstract graphics. This design complemented other artistic elements seamlessly, adding a fresh, modern touch to a range of creative projects. Feedback showed these bubbles quickly became a favored design element, bringing new dimensions to artistic works.
testimonial.
Snackify taught me how to make something loud without making it messy. It was about having fun with the design, pushing type, color, and tone, but always with a clear goal in mind: craveability."
Aditi Mahindrakar
Visual Communication Designer